© Magali Cohenhans Lucashans Lucas via AFP save saved Receive ready-to-wear alerts New illustration of the crisis that strikes French ready-to-wear, the Marseille group Kaporal, specialized in Denim, was placed in judicial liquidation with immediate stop of the activity, resulting in the loss of 280 jobs. Kaporal had requested “the opening of a judicial liquidation procedure with the request for continuing activity” to “create the best conditions for a takeover project”, explained the group, the head office of which is in Marseille, in a statement transmitted to AFP on Saturday, confirming daily newspaper La Provence.The business defended Thursday during a “position of activity” before the Commercial Court ” Deliberated contrary to stop the activity of the company and a dismissal of the 280 jobs, ”according to management. The Commercial Court has thus decided the placement of the group “in dry judicial liquidation with immediate judgment of the activity”, underlines the statement of the management. Read also: C&A France: With an eighth social plan in 8 years, will the fashion brand disappear? Alderman of the Returnskaporal Plan had been created in 2004 by a Marseille family already specialized in jeans. Put in difficulty by the crisis striking the textile sector, the brand, under a previous direction, had already requested in March 2023 its placement in receivership to face “unprecedented economic difficulties”. An recovery plan by three executives of the group had been selected in July 2023 by the Commercial Court of Marseille. He provided in particular a continuation plan for Kaporal Store, which brought together the own shops, and disposal plans for subsidiaries. At the time, he provided for the resumption of 78 stores out of 85 and 395 employees out of 434. To read also: Mango, Zara: Why does Spanish fashion still do not know the crisis? The ready-to-wear in crisis of the means, “the teams worked tirelessly to straighten the business” and provided “two years of hard work and deep transformation”, said management in its press release. “Unfortunately, current economic challenges make the continuation of this work impossible in the current framework,” said Kaporal. The Dutch fashion brand C&A, established in France for over 50 years and which has been restructuring its store park for several years, a new plan threatening more than 300 jobs announced in mid-March. Today, many brands have paid the price for this turmoil. It was fatal to some, which were liquidated, such as Camaïeu in September 2022, with the dismissal of 2,100 employees who had greatly marked the spirits. Read also: Do you like to buy on Shein? Expect to pay more! Competition of “fast-fashion” The brands have suffered from an explosive cocktail: pandemic, inflation, increase in energy prices, raw materials, rents and wages and even competition from the second hand and, lately, of “hyper fast fashion”. This “ephemeral” mode at the very low prices and with very frequently renewed collections, which matters to Europe via Asian platforms and of which Shein is the symbol, nibbles a little more of the market share in France every day. Receive our latest news each morning, the information to be remembered on the financial markets. (tagstotranslate) pr u00eat- u00e0-wear
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