How immersive videos allow you to sell or rent goods more easily

Real estate professionals are increasingly seizing social networks to highlight their property and reaching more potential buyers. Immersive housing videos for sale or rent provide them with increased visibility.

But also a revival of confidence on the part of customers. © Freepik – It is now common that real estate agents offer immersive housing visits in the form of videos. Safeguard safeguarded Receive real estate market alerts as many other professional sectors, real estate has adapted for years to new digital tools. Among them, social networks offer a privileged showcase for sales and rental announcements. But far from being content to relay texts and photos of the goods they promote, real estate agencies now go further and adopt a reflex allowing them to have increased exposure and a reinforced relationship of confidence with potential buyers: that of video. Real estate agent at the editor: the phenomenon is gaining momentum on the networks, BFMTV note. From now on, it is common for professionals to offer immersive visits to housing, small catchy music and supported voice. These videos, then put online on Instagram or Tiktok, make a tobacco, as confirmed by Joris Crouzil, real estate expert. Last summer, while he was preparing to publish a classic announcement to sell a T4 in Toulouse, Joris finally opted for an immersive visit to the property, posted in Story on Instagram. In less than 24 hours, he received around thirty requests and organized four visits. With the key, a sale concluded at 165,000 euros. Read also: pay before visiting accommodation? An error that can cost you very dearly virality as a weapon of massive rental Auger, responsible for social networks of the local agency Laforêt Nord Deux-Sèvres, makes the same observation of success: “We see that the duration of viewing of videos increases with this type of content, especially when my colleagues make the guided tour”, he specifies, adding: “an atypical good can also arouse a lot of curiosity in comments and therefore sharing ”. Virality as a massive rental weapon: a reality for this agency, some of the videos of which have made hundreds of thousands of views. Read also: Real estate sale: How long can you hope to sell your accommodation in large cities? Collateral victims of this success: the old outdoor online windows is a part, for example, is Leboncoin. “Young people aged 25 to 35 are constantly on the networks, they know me and know that it is serious and framed,” explains Joris Crouzil, who insists on the concept of confidence that this type of “community” strengthens. The win-win, therefore, on each side of the real estate ad. A growing visibility for agents, a revival of confidence for customers. Without forgetting, for many of them, the precious possibility of being able to visit a property without moving, even from abroad. Receive our latest news every week your appointment with real estate news. (tagstotranslate) March u00e9 real estate

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