India: A project of giving wings to women entrepreneurs in Tamil Nadu

Under the Matching Grants program of the state government, 8 thousand 400 enterprises have been provided loan facility since 2022. 25 -year -old Nitya, since becoming a mother, to provide better life to her two young children, to provide better life to her two young children, She was eager to contribute to the family’s income. But opportunities for women were limited for women in their beautiful village near the centuries -old temple of Tiruchirappalli district of Tamil Nadu. She says, “I wanted to do employment work but could not leave my children and go to the city.” Today, Nitya runs a successful masonry enterprise in her village. This decisive turn in his life came when he came to know about the masonry training program at a new community skill school established near his self -help group nearby. She entered the 20-day training course, where she met three other women, who were eager to improve their future as they. The three women together started work in partnership and soon got their first big deal for the local Panchayat (Gram Parishad) to form a 600 sign board of 1.5 million ($ 18,300). Today, Nitya and his partner run a complete construction enterprise, making them income of about Rs 1,000 ($ 12.50) every day. He has also hired three other women of his village. Nitya proudly says, “I never thought that I would be able to earn so much income immediately after training.” The story of the Madadanitya of the World Bank is a small example of the change in the entire Tamil Nadu, through the efforts of the state government’s Vazhndhu Kattuvom -VKP (Let’s Live and Show). The World Bank’s Tamil Nadu Rural Change Project is making efforts to promote entrepreneurship by building skills, by building skills. Also, employment is being created in rural areas by making money availability easier for small businesses. Under this project, two and a half thousand community skills schools were established in the year 2019. Through these schools, more than 50 thousand youths have been helped to train in about 75 enterprises. Of these, 65 percent of women are women. These schools especially provide economical, accessible vocational training, as per the needs of women. These training centers are run by successful local businesses, where the owners and community experts of the business give their own, practical training. Many graduates of these skill programs have succeeded in starting their own business. Since the project started, about 28 thousand 700 new enterprises have been started across the state. Interestingly, many women have traditionally adopted male dominated businesses such as construction of LED bulbs for sale in local markets. Banu Priya, who works as a agricultural laborer at one time, told that she was told that she was occasionally occasionally He used to get the work, “Instead of always looking for work, now I can earn income from home. Now my income is stable and the work has also become easy. “Although the support of emerging women entrepreneurs is only a part of the skill development equation. Many women like Nitya have skills, but they often start business or increase their business. It becomes difficult to raise the necessary capital. If you take the example of Shivagangai, she wanted to increase her small hardware store near her house in Kollangudi village of the district. He had set up his store by taking loans from self -help groups. Now they showed the opportunity to expand their business, but they did not know how the loan could be found here. He was given a 30 percent grant to Janaki from Matching Grants Program Project, which she was able to get loans from a financial institution by showing him a bail. Razi introduced them to the nearby One Stop Facility Center – Mathi Siragugal Thozhil Mayyam by assessing their business capacity, where qualified professionals helped them to complete the documents required for bank loans and develop marketing strategy. Are, “Rosie and One Stop Facility Center support was invaluable. He not only helped me get a loan, but also taught the digital payment system and better ways to keep the bookkeeping. Has kept After all, I have started earning enough income to fulfill my dreams of sending my children to school better. Has enabled to take a loan of. Employment opportunities The project has supported more than one lakh enterprises in rural areas, so far in total. Say Divadhini, Chief Executive Officer of the Project, says, “Our goal is not only to reduce poverty but promote permanent prosperity in rural areas. To give. By giving priority to women led by women, we ensure that the benefits of economic development are inclined and far -reaching. Motivated to expand. States like Bihar and Sikkim have also sent their teams in Tamil Nadu to recognize the transformational power of these initiatives, and the world bank’s converted Sundar Das, who led the project, says, “This project only skill development or It is not about providing financial assistance. This is about bringing permanent economic changes, which will uplift future generations of communities through employment. ”

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