Tchibo once again manages to be in conversation

Many good stories can be told in four to five words. This applies to applicable and fictional stories. “At Aldi there are sleeping bags” is one that beats parents’ hearts faster and immediately controlled it to the discounter. And also invented stories often get caught with little verbal effort: “I am not silent”, “Parents leave siblings in the forest” or “in Springfield Essen Haitian dogs” are good examples. Ten years ago, the story “Tchibo is now selling islands” with the audience. Depending on the financial strength, it could dream of the Canadian island without streets and houses, but with trees. With somewhat full account from the island with a log cabin in Connecticut. Or for the very wealthy coffee drinkers from the South Sea infrante with palm trees and leisure activities. A quarter of a century after the foundation, the family decided in 1973 to expand the product range to expand everyday objects. And the term stretched over time. Today, the product range ranges from sideboards to tiery to microscopes and portable record players. For some things you go to the shop (and are rewarded with the scent of ground beans) or on the Internet (without reward). This week, an offer caused a offer with which Tchibo brought into conversation with medicinal products, rail tickets or classic cars as before. Financial products such as insurance or checking accounts from Postbank also attracted greater attention in phases. The company has recently offered two -story weekend houses. The product manufactures the WEKA Holzbau GmbH from Neubrandenburg in Mecklenburg-Western Pomerania, which was linked to the Datschen tradition in East Germany three decades ago. the logo garden house Louis 6 to 599.99 euros in the competition. The NOAH 3 solid wood garden house for 1699 euros is somewhat more spacious. All remaining items, everything in self-building. And with that, the coffee company gets the attention that he has received again and again with unusual ideas. Consumer advocates pointed out that a wooden house with almost 75 square meters of floor space and two floors not only need a stable foundation, but also a closer wire to the state building authority. Other meadows on a lack of heating and the lack of lockability of the windows, but who buys from Tchibo, knew already in earlier offers: it will not get the all -encompassing product. For a long time, customers of Postbank current accounts were one of the more neglected consumers. When Tchibo sold supplementary health insurance for dentures in 2013, doctors and health insurance doctors took care of the free choice of doctor’s choice of doctor. Three years earlier, the Hamburg Regional Court prohibited the company to impart insurance and investment funds. In order to sell such products, a qualification proof is needed. TCM music systems do not keep a CD player from the TCHIBO brand TCM with HiFi, knew that their sound was about a hi-fi music system like a recording through the phone to the concert hall. The fact that the jogging pants from the coffee shop is not as breathable as from the sports shop also accept consumers. And that the pull-out bench made of acacia massif wood, which is certified with the FSC sustainability label, may also only refrishes the environmentalists from Greenpeace and Robin Wood, who consider this certificate to be very defensive. the authorities needs. “The offer has nothing to do with the solidly ready -made house building for which our member companies stand,” says Achim Hannott, Managing Director of the Federal Association of German Figured Building in Bad Honnef, who speaks as a representative of the emerging industry of manufacturers of residential buildings, which now unites a quarter of the market share in the new building. If he has a suitable foundation, he could now close his gap with the offer of Tchibo and Weka: the weekend house for the empty island. But he should be prepared: The transport costs to Canada could still exceed the value of the house. And in the meantime, Tchibo is looking for the next bargain with which it is back on everyone’s lips. As long as the customers have the horse feet of the offers themselves, this is normal capitalism. In four words: “I fished something.”

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