Trump’s advertising campaign for Tesla: Late revenge for Musk

In August 2021, the then US President Joe Biden invited representative of American car manufacturers to Washington. Mary Barra, the CEO of General Motors was there and her colleague Jim Farley from Ford.

In her present bidges on the lawn in front of the White House, a decree in which the goal was given that half of all new new vehicles sold in the USA should be emission -free. Afterwards he climbed into an electric jeep and drove around the White House, who was missing that day was Elon Musk. Although the car manufacturer Tesla he led sells more electric vehicles in the United States than any other company, he was obviously not invited. “Strange,” wrote Musk on Twitter at the time. From then on, his relationship with bidges should continue to deteriorate. A few months later, when bidges were once again praised by GM and Ford in electromobility and gave Tesla unmentioned, Musk insulted him as a “wet sock doll in human form”. Musk got a late revenge for feeling that he felt snubbed by bidies. Today’s President Donald Trump staged an advertising show for Tesla – and only for Tesla. Five models from the manufacturer were parked in front of the White House, and Trump said that he would buy a red model s and also pay the full market price. He has also bought a cyberruck to his granddaughter Kai. Trump got into the Model S with musk and was impressed by the screen on the dashboard: “Everything is computer” – “Everything is computer,” he said. He regrettably pointed out that he could not drive the car as a president himself. But he would borrow it to his employees. In return, Musk promised that Tesla would double the production quantities in his American works within two years. He does this as the “act of trust in America” ​​and because of Trump’s “great politics”. Trump had already announced the campaign on his online platform Truth Social the day before. He said he wanted to buy a new Tesla himself as a “sign of trust and support for Elon Musk”. He connected this to the recent boycott calls and protests against Tesla. In the past few weeks there has been a wave of demonstrations in front of Tesla shops in the United States and some other countries. The organizers call Tesla owners to sell their cars, and they also appeal to Tesla shareholders to repay their shares. The protests have to do with Musk’s leading role in the working group “Department of Government Efficiency” or “Doge”, which has caused drastic cuts in American authorities. Trump called Boykotte “Illegal” and called Musk’s opponent “Radical Left Crazy”. The Tesla share has recently come under great pressure from the stock exchange. After Trump’s election victory, the course had increased significantly, apparently he was inspired by the hope that Musks could pay close to Trump for Tesla. But since an all -time high in December, the stock has lost about half of the value, with the course recovering somewhat on Tuesday and Wednesday. Tesla’s business has recently clouded, and many observers are responsible for this at least partially Musk’s controversial political engagement. In Germany, the number of Tesla new approvals fell by 76 percent compared to the previous year. There was also a significant decline in sales on the Chinese market, which is very important for Tesla, and Trump has now been asked whether he thinks that the public action with Musk in front of the White House could boost Teslas business. “I hope,” he replied. Musk is dealt with “very unfair”: “You shouldn’t punish someone to be a patriot.” Trump continued that he would classify violent attacks on Tesla business as terrorism. This hurt a “great American company”. The advertising show for Tesla was also remarkable in that Trump often noticed as a critic of electric cars. He called her a “dizziness” and said that they were only good for towing services because you don’t get far with them. Once he said, the “madness” with electric cars should “braise in hell”. He also reversed the decree signed by Biden in 2021 with his own decree on the day of his swearing in in January.

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