VVF (Villages Vacances Familles), historic player in associative tourism tourism, is associated with Oney, a leader in fractional payment, to offer a new payment option in 3 or 4 times free of charge, directly available on its website. This offer concerns all the ranges of stays – sea, mountain, countryside, club or nature – and aims for a clear objective: allow the greatest number to go on vacation without waiting. “In a context where the desires of escape are strong and the purchasing power sometimes limited, it is essential to facilitate access to the holidays,” explains Julien Cailleau, deputy director general of Oney, in a press release published on April 2, 2025. To read also: school holidays 2024-2025 and 2025-2026: Official calendar A partnership aligned with the expectations of D’ADEY, conducted in February 2025, reveals that 79 % of French people say they should restrict their pleasure purchases, a figure increasing compared to last year. In this context, 42 % of respondents identify the split payment as an important lever to better control their budget. For Grégoire Mallet, strategic marketing director of VVF, this partnership goes in the direction of history: “This device allows us to offer a flexible and adapted offer to the capacities of each, while maintaining our commitment to accessible and local tourism”. Thanks to its 90 locations in the territory, VVF promotes the development of local economies and defends a family model, far from the impersonal standards of the hotel industry. Read also: SNCF: strikes to be expected during the April holidays and the May bridges? In full change tourism seeks to adapt the Digital & Payments BPCE barometer of January 2025, sales in the tourism sector increased by +6 % in 2024 and +40 % since 2019, despite successive crises. But this growth is accompanied by deep transformations. The French now favor personalized, local and more sustainable experiences, with an increased need for flexibility in their customer journey. >> Our service – flight canceled / delayed, are you eligible for compensation? Receive our latest news each morning, most of the Capital news. (tagstotranslate) Holidays
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