Well done work, by Luis Bassat

At the end of 1999, the Generalitat de Catalunya commissioned us an advertising campaign that warned the Catalans that, as of the year 2000, with Spain already within the European Union, very well manufactured articles would enter that would make the competition to ours. In short: we spoil. We create the following campaign: “The Feina Mal feta no future tea. The feina Ben feta no tea border. ” “The well -done work” became a phrase that people went on to use normally and is of that well done work that I want to talk about. Works from the Bassat collection exhibited in the Lonja de Zaragoza Javier Cebollada / Efe during my professional career I have been able to verify that “La Feina Ben Feta” is a universal motto that is venerated and applied beyond Catalonia, because the excellence and satisfaction of a good work always reward who performs it. Without going any further, I could ratify it a few weeks ago, on the occasion of the inauguration of our last contemporary art exhibition in Zaragoza. The excellence and the satisfaction of a good work always reward to those who carry out the mayor commissioned us, he also asked us to have a story and it occurred to me to propose an exhibition that explained how we built the Bassat collection, which seemed good. I agreed to be the commissioner of the exhibition, since only my wife and I know how we have built it. Luckily, I had the help of the director of our foundation and the artistic director, with whom I worked tirelessly to have it ready in less than two months. We had to choose the approximately 120 works that would fit in the fish market, distribute them in the different rooms and that the reason we have been collecting different works over 50 years was understood. Critics say that our collection is eclectic and it is true. It follows only the principle that we like the work, whether figurative or abstract. Lee also Luis Bassat went to Zaragoza a week before the inauguration to supervise how they hung the paintings we had selected. The head of the Lonja and her team, the Carpenteros Brigade, the Illuminators, the restorers who analyzed each painting and each sculpture, all have done a magnificent job. Also the Aragonese designer who has created a splendid catalog and has taken care of the placement of the informative posters in the lonja rooms, as well as a huge welcome panel. The art critic, also Aragon, has written a brilliant text for the catalog, the result of his visit to our collection in Barcelona. All this, the exhibition and the catalog, has been carried out at the highest level, so I am pleased to affirm that the well -done work can be found in Catalonia, in Zaragoza and where they are authentic professionals.

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