In the person of Claudia Roth, a federal culture policy that wanted to bring enthusiasm and concept work together, state rats and freedom of art often often have something inconsistent. This should change with the new man in the office of Minister of Culture, as could be heard on Wednesday in Wolfram Weimer’s first speech in the Bundestag. He confirmed the need for a “Europeanization of media policy” with the sentence: “Europe is not only our origin, Europe is not our future, it is also our guild in this regard.” The harmony of origin and future is common as a leitmotif, especially since Christian Democratic European Politics, but the prose meaning of the third party, the Sentenz does not immediately open up. Europe – our guild? The female pronoun speaks for the continent for the possibility of a promise. Poetic recourse to his mythological personification, the king’s daughter kidnapped by Zeus in bull -form, occasionally occurs in political speeches, but would probably not have remained implicitly. Probably the Minister of State had the European Union in mind: it was subject to “AI regulation” in terms of real politics, global politics of the emancipation of American and Chinese corporate power. It is mostly a latent ironic the old-fashioned word “guild” today is mostly used anachronistic and half inevitably, often latently ironic for professional groups, whose work is not as strictly regulated as it is for the constituated guilds of the pre -modern company was decisive. So one speaks of the guilds of journalists or media entrepreneurs. German cultural politicians have to be professional Europeans, but that does not seem to have meant that. According to the Grimm’s dictionary, the word “guild” could become “the epitome of bourgeois order” because it refers to the “carrier of the attitude” of the properly practiced craft. Europe should act as a guild in media policy and not as a cartel. The application of the old term to a super -modern sphere is surprised. Whether Weimer, who spoke freely, made the joke on purpose, or he did an unintentionally: the punch line, the moment of irritation of the rhyme between set pieces, was that the concept of guild is negative in the language of education, as a proverbial obstacle to creativity. You cannot pronounce the word without associated compulsion. Against this modern cliché, the bourgeois conservative Weimar mobilized a linguistic deep memory in the sense of Karl Heinz Bohrers in order to cross the expectation of a neoliberal announcement policy.
