Reading time: 2 min reserved for subscribers in 1987, Jean Touitou founded the APC brand (production and creation workshop). Appreciated for his bagout and his finesse of mind, he creates a concept taken up and imitated since: a brand of timeless clothes, vectors of an identity for people who love chic and culture. Never idle, Jean Touitou deploys his creativity on three other fields at 73: writing, music and natural wine. © Eric Dessons/JDD/SIPA – Jean Touitou founder of the brand APC save back up Back to receive textile alerts, the independent of the time approached, Jean Touitou had always refused to sell the timeless clothing brand he founded in 1987. But, in 2023, he yielded APC to the Catreton, a subsidiary of the family holding company of Bernard Arnault, now a majority shareholder, intends to develop the international network of shops. A scenario on the fashionable cinema, he goes to writing scenario. He first published the first episodes on the Substack self-publishing platform, continues the writing before presenting it to a production box. “The intrigue presents itself as a fashion dystopia. There is a crisis in the consumption of luxury products that leads to a world conflict with the invasion of Taiwan. The world of art collapses, networks of influence tear. We follow this soap opera episode by episode. ” Read also: Claudie Pierlot, Fursac, Ba & SH … Will affordable luxury in turn know the crisis? A family affair on his family, Jean Touitou likes to be surrounded by his family: his wife Judith is inseparable from the APC adventure, his son is a famous cook, his daughter writes. He is an atypical boss. At the headquarters, he had set up a music studio. In its shops, its sellers have this little something in common, a house style. Since the sale, he travels, observes, has continued to have desires. “I like to find the right idea, the good aesthetic. Something from my libido goes through this double bretage. ” The transition to writing “The school was not too much my thing.” Born in Tunisia, who arrived in France at 8, his mother still educates him at the Alsatian School, renowned for his humanist side and his easy and intellectual sociology. It was there that he weaves his first artistic friendships. If he likes words of mind, he keeps a certain modesty on what touches his life. At the moment, he writes what will one day become an autobiography. He will talk about it when it is finished. Read also: Hermès, LVMH, Kiabi … The companies of clothing and accessories most appreciated by their employees Musica.PC also makes musical compilations. But not only. “I have 25 albums to my credit, as producer or composer. A remixing disc from the dub that I had made in Cuba has passed 100,000 copies. Every six months, I produce new songs with my box, musical section. ” Next step: give an existence to this catalog by signing with a label. The earth and the vinles people know less the bon living side of this esthete creator. And yet, he has a terroir side, attached to the premises. “For 12 years, I have a house in Italy, in Pantelleria. My best friends make their natural wine. We also did ours, for friends because an Italian law makes it possible to produce 999 bottles per family without doing an activity ”. In Tunisia, it approaches an industrialist to start a local production. A second vintage released in April. (tagstotranslate) Textile
