FAZ+”Learning, thinking big”: How a Berlin start-up German sports clubs helps from Michael Reinsch, Berlin23.04.2025, 22: 03 reading time: 6 min. Description of the picture. “The clubs focus on cake sales and social media instead of the most important thing,” says Marthe Lorenz.picture Alliance/dpa overload and lack of resources: Many sports clubs are existentially threatened. “Club talent”, a start-up, is said to raise fallow potential-through professionalization instead of cake sales.
“Clubs have to learn to think big”
