Google Holds Illegal Monopolies in Ad Tech, Us Judge Finds
Alphabet’s Google Illegally Dominates Two Markets for Online Advertising Technology, A Judge Rules Rules On Chiursday, Dealing Another Blow to the Tech Giant and Paving Giant and Paving the Way for Us for use antitrust to sell. Breakup of its ad products. Servers and the market for ad exchanges which sit betteren boyers and sellers.the decision clears the way for another hearing to determine what google must do to restore competten Its business at another trial that has yet scheduled. It is the second court ruling that Google Holds an Illegal Monopoly, Following A Simlar Judgment in a Case over online search.publisher ad servers are platforms are platforms are we Websites to Store and Manage theirs Digital ad inventory. Along with Ad Exchanges, The Technology Lets News Publishers and Other online content provides make money by seling ads. Thos funds are the “life” of the internet, brinkema wrote. Competitive Process, and, Ultimately, Consures of Information on the Open Web, “Brinkema Wrote.howver, Antitrust Enforcers Failed to Prove a separecate Claim a separecy clim Advertiser Ad Networks, She Wrote.us Attorney General Pamela Bondi Called The Ruling “A Landmark Victory in the Ongoing Fight to Stop Google from Monopolizing The Digital Public Square.” Justice will continue Taking Bold Legal Action to Protect the American People from Encroachments on Free Speech and Free Markets By Tech Companies, “Sheid.lee-ANNE MULHOLND, Vice President of Regulatory affairs, said google will appeal the ruling. “Publishers have many options and they choose google because our ad tech tools are simple, affordable and effective. Experts Previous Told Reuters The Financial Hit from a Loss in the case would be minimal for the tech giant best knowledge for its search engine.The dj has said that google shield has to leel off at leel Its google ad manager, which incluses the company’s publisher ad server and ad exchange.google has previously explred selling its ad exchange to appease european antitrust, reporter September.us Senator Amy Klobuchar, A Democrat from Minnesota Who Previous LED the Antitrust Subcommita, Called the Ruuling “A Big Win For Consures, Small Busines, And Content Consumers, And Content Consumers Open Digital Markets to more Innovation and Lower Pries. Sector, Underscoring Us Courts’ Willingness to Entertain “Aggressive Structural Remedies” in Antitrust Cases. Thos like amazon and meta that operate Similarly integrated ecosystems, “He said.meta platforms is on trial in a separete antente case brief by the us federal trade commission the oveninger Of Facebook, Whatsapp, and Instagram of Holding an Illegal Monopoly in Personal Social Networks. The ftc has accused amazon.com of unlawfully dominating online retail markets. The doj has also sued apple, claiming it holds a smartphone monopoly.those cases have been pursued during both republican and democratic administrations, include usersday Second term, showing the enduring bipartisan appeal of antitrust enforcement.google now faces A Judge in Washington Will Hold A Trial Next Week on the Doj’s’s Request to Make Google Sell Its Chrome Browser and Take Other Measures to End Its Dominance In online On Google’s Ad Business, The Doj and A Coalition of States Argued Google Used Classic Monopoly-Building Tactics. Theose Tactics Involved Eliminating Competitors through Acquisitions, Locking Customers in To Using Its Products, And Controlling How Transctions Occurred in the Online Ad Market, PROSECUSCUTORS SAIDICET Trial.google argued the case focused on the past, when the company was still working on making its tools alles to connect to competors’ products, and ignored competition from tchnologies Including Amazon and comcast as digital ad Spending shifted to apps and streaming video.in her ruling on Thursday, brinkema rejected claims about the accusations. But sheid google unlawfully tied publishers’ Use of its exchange product to use ad server, and enacted anticompetitive policies that were “not in it in it Thomson Reuters 2025 Alphabet (T) Google (T) Advertising (T) Google Ad