Great thinkers illuminate the world with their reflections. The story is full of philosophers who question reality, raise questions and invent hypotheses. It seemed that Jianwei Xun’s name was going to swell that list. It was a philosopher born in Hong Kong, resident in Berlin, author of a book published in January in Italian and whose Spanish translation was scheduled for this month of April: Hipnocracy: Trump, Musk and the new architecture of reality. Jianwei Xun’s alleged portrait himself coined the term hypnocracy, the current power controls collective thinking by manipulating perception and inducing trance states through social networks and communicative strategies. It is about provoking “collective hypnosis” that divert the thought of the truly important. Add a lot of useless information that surrounds us in a nebula in charge of eraseing the useful information. The book has been successful. Articles on their theories have been published, and university studies have been written that analyze it. Is it ethical to deceive the world with constructions of false identities? Until the bomb exploded: the author does not exist. Xun is an invented person, without face or biography. The book is the result of a collaboration between Andrea Colamedici, Italian analyst, and advanced artificial intelligence systems, in the execution of an experiment on the manipulation of reality in the digital age. It was discovered through a journalist, determined to interview Xun, who ended up discovering the truth. The questions are served: what value does authorship have in the times we live? Is it ethical to deceive the world with constructions of false identities? What does the role of AI have to be in cultural creation? Also Lee Maria de la Pau Janer, the stir originated by the author’s false identity reminds me of a news published by this same newspaper. An important economic advisor of Donald Trump is Peter Navarro, who summoned economist Ron Vara, defender of protectionism and tariffs. Ron Vara does not exist. Navarro invented to sustain his ideas. Incredible? Not too much. The whole world is hypnotized.