Caixabank renews its commitment to basketball in Spain. Maria Luisa Martínez Gistau, Director of Communication and Institutional Relations of Caixabank, and Elisa Aguilar, president of the Spanish Basketball Federation (FEB), have signed the renewal of the sponsorship agreement between both entities for the next two years. With this new agreement, CaixaBank will continue to be linked as a sponsor, official bank and financial partner of the FEB, which means the entity complying 13 years of commitment and reaffirming as one of the main motors of basketball in Spain. This renewal of the sponsorship links Caixabank with the Feb as sponsor of the Spanish male and female basketball team, both in the absolute and training category, as well as for the actions to promote popular basketball, such as the 3×3 Caixabank circuit or the FEB Caixabank Volunteer Program, among others. Caixabank and Feb have signed the new sponsorship agreement that unites both entities until 2026a through this agreement, Caixabank is positioned as a reference brand through the values provided by basketball; accompanies national teams in their generational relief and in the formation of athletes; And it generates opportunities and activations with social impact, such as the newly opened solidarity stands of Caixabank, which itineran throughout the territory in each game of the selections by bringing different groups to the world of basketball. Values shared with the Baloncestomaria Luisa Martínez Gistau, Director of Communication and Institutional Relations of Caixabank, has expressed satisfaction for maintaining the link with a sport with which the entity shares fundamental values. “This agreement reaffirms our historic work with the Federation while helping us to promote values that we share in basketball, both with that of Elite and with the training. In addition, collaboration with Feb allows us to link to the territory and society through joint actions and initiatives with a high social impact,” said Martínez Gistau. This agreement reaffirms our historical work with the Federation while it helps us to promote values that we share in the basketball Maria Luisa Martínez GistaudaDuda of Communication and Institutional Relations of Caixabank The Director of Communication and Institutional Relations of Caixabank has also stressed that the new agreement “redoubles our commitment and positions us as a close entity, since the sponso They are aligned with the strategy of the entity of proximity to people. ” For its part, Elisa Aguilar, president of the Feb, has declared that “our relationship is so settled in the time that it is impossible to think of basketball without the name of Caixabank. of our country. Have any doubt that CaixaBank is one of the main responsible for that this is happening. ” Caixabank, sponsor of reference of Spanish basketball Caixabank is a sponsoring partner of the Spanish Basketball Federation (FEB) and official sponsor of the Spanish team, both female and masculine, in all its categories, ranging from the absolute to the sub-16, and main sponsor of the Spanish Federation of Sports of People with Physical Disabilities, with the aim of boosting the basis. The financial entity is sponsor of 9 basketball quarries in Spain. Through this link, CaixaBank promotes the practice and promotion of basketball for training teams and basketball schools. Through these Caixabank agreements, it encourages participation in official competitions of these teams, as well as the organization of campus, scholarship concessions to young athletes and training of trainers. The financial entity has been involved with national basketball since 2013 and its implication and activation Of multiple initiatives around this sport they have helped to make visible and expand the impact of the greatest internationally harvested successes. In its implementation of the local sponsorship strategy, CaixaBank has collaborated with the main basketball events that have been held in the last decade in Spain, both professionals and amateurs, moving the values of the sport to all corners of the country. Proof of this is the commitment as the official sponsor of the 2014 World Cup held in Spain, the collaboration with the Women’s Basketball World Cup held in Tenerife in 2018, the Women Base sports reference competitions that have gathered more than 60,000 players of all ages and who has received more than 430,000 visitors after touring 49 Spanish cities throughout its history. With the reason for the male World Cup held in Spain 2014, the FEB and Caixabank joined efforts in order to promote a sports volunteer program that transcended the competition itself: the program Volunteer CaixaBank. Eleven years later, the program has managed to weave a solid community of more than 24,000 volunteers, which support all official basketball events organized by Feb.
