The video streaming market leader Netflix has significantly increased sales and profits in the past quarter. The proceeds grew by $ 12.5 billion (9.23 billion euros) per year. The bottom line was the quarterly gain to $ 2.89 billion. This was particularly clear to the streaming primus for profit per share with a value of $ 6.61. Market experts had an average of around $ 5.70 per share. Netflix was also over the expectations of the analysts with forecasts for the current quarter. At the same time, the group left the outlook for the whole year unchanged – what is evidence of caution in view of the strong start. The course of the Netflix share temporarily increased by more than four percent in post-interconnected trading. Netflix had completed the past year with 301.6 million customer households. In the final quarter, in which the service showed two games of the Football League NFL live for the first time at Christmas, almost 19 million customers were added. In the last quarter of last year, 55 percent of new customers decided to do so. And the number of customers in the advertisement model rose by 30 percent within three months. The advertising subscription helps Netflix to keep customers who may want to spend less money on streaming. After US President Donald Trump’s customs circuit, US consumers look more skeptical into the future. At the same time, the Netflix strategy also makes more dependent on the advertising business, which can suffer in times of weak economy.
