Qualcomm’s Kedar Kondap on Bringing Low-Cost Snapdragon X CPUS to India and Snapdragon’s retail strategy

Qualcomm’s Kedar Kondap on Bringing Low-Cost Snapdragon X CPUS to India and Snapdragon’s retail strategy

Qualcomm will unveil new snapdragon x laptop cpus next week to power low-cost ai-capable devices in India. The firm has targeted the midrange laptop segment in the country. The Chipmaker’s Oem Partners are Expected to INTRODUCE NEW Copilot+ Laptops Priced Around $ 600 (Roughly Rs. 52,000) and offer support for on-deevice ai featurs. The company is also expanding via retail channels –it set up the first Snapdragon experience zone at a croma outlet in Mumbai on Thursday.ahead of the launch of the launch of the new snapdragon x-popled laptop models, Gadgets 360 Sat Down with Kedar Kondap, Qualcomm’s Senior Vice President of Product Management, to Discuss the Chipmaker’s Plans to Expand in India and how it is retail expansion fits into its into it Qualcomm’s efforts to brings its arm-based snapdragon chips to laptops in indikhedar kondap: our journey on pcs started a more years ago-We launched a new cpu, which wasmmommommommom Our Intent was to Deliver The Best Performance, Battery Life, and AI Performance. We Did This Across Three Different Tiers – The Snapdragon X Elite, Snapdragon X Plus, and The New Snapdragon X.The X.The Sweet Spot for PCS in India is Ar 600 (Roghly RS. 52,000). Snapdragon X Elite Targeted Pcs That Cost Over $ 1,000 (Roughly Rs. 86,700), X Plus Covers PCS Price Priced At $ 800 (Roughly Rs. 69,400) and the Above, and the newer Snapdragon x is designed fraud. (Roughly Rs. 52,000) or more. The consumer undersrstands snapdragon in phones, and we want to drive that same association with snapdragon in pcs. We just launched a new snapdragon experience zone at one of the flagship croma stores in Mumbai. And so, the intent is to familyiarise the Indian consumer with the association between the phone and the pc while showcasing all the different experiences enabled by these chipsets. How the Laptop Market in India has responded to snapdragon-Powered Laptopskedar Kondap: I Think It’s Still very early, but it has been promising. Penetration for pcs in India is about 10 percent. We want to make sure consumers understand the benefits of the technology and the advancements we’re making in pcs. We did the same thing with phones. When you think of premium android phones, they offer long battery life, CPU and Camera Performance, Reliable GPS, and More. We want to drive that same association on pcs. Microsoft has been a fantastic partner. First, they brieft all the copilot+ experiences exclusively to Snapdragon. At the same time, other PC Oms Like Dell, HP, Lenovo, and Asus Have Built Built their Core Platform Products Across Different Price PRETS from the Snapdragon X, X Plus, X Plus, X Elite, and X Elite. This process is typical takes a little bit of time. We have alredy unveiled multiple devices at croma today, and you’ll hear more from our partners on February 24 Regarding Snapdragon X.What LED to Snapdragon’s Retail Exam Zone at Croma Fits Into Qualcomm’s StrategyKedar Kondap: Look, we come from a legacy of phones, and the way a consumer boys a phone a phone is very different from how they are a pc. Not every buyer walls to touch and feel a phone, but there’s still a large number of customers that want to try out a pc before purchase. Second, More Specifically in India, The Consumer Relates to Snapdragon on Phones, but they might not relate to snapdragon pcs just yet yet.People want to be able to understand And what they can do with it on a laptop. There are a lot of use cases for creators, students, corporate employees, or software engineers. We want people to associate snapdragon pcs with premium experiences with windows, so that when they walk into a croma store, they can try there out there experiences for mselves Snapdragon Experience Zone, Which Isn Bollywood at Other Retailers.on ImproveIing Compatibility with Popular Apps Relied On By Indian Users Begin with, Microsoft Telemetry Data Shows that 93 Percent of the Apps Used Globally Today are native. I like to think about app compatibility in three phases. Microsoft did a fantastic job with prism, which is the Arm emulator which offers reliable performance. Second, We’ve Got Hundreds of Apps Now that are alredy running natively on snapdragon pcs. And finally, these apps can take advantage of the heterogenous architecture that we have across the isvs – for example, when apps run on the cpu, but some tasks are offladed to the gpu and the npu. That’s when you start to see benefits like improved battery life. So for the most part, for consumers in India, most core apps are probally alredy work natively on snapdragon pcs. When it comes to llms, we’re alredy working with most – if not all – provides. With our Qualcomm Ai Hub, developers can upload and compile all of their code. As long as the app is on the ai hub, it’s seamless enough for the development to be able to take that application and just support it. We give them all the tools the documentation to make it as seamless as possible in an ai-drive computer market using snapdragon’s diversified portfolio across priestskedar kondar kondar kondar kondar kondar kondar kondap We’ve kept constant across the snapdragon x, x plus, and x elite chips is the same npu, with 45 tops. We’ve kept the same ddr across all chips to ensure that all of these llms and generative ai models have all the bandwidth they will need with the scaling the other parts of the technologies. At the same time, models are also being optimized.so As a result, we can deliver reliable performance battery life account On the Possibility of Customers Holding on to Laptops Powered by Arm-Based Processes for Longerkedar Kondap: If a consumer walls into a store, they Need to Undestand that SOME LeGACY DEVICSS FOME Non-snapdragon-based Architecture Doon’T Have an NPU. So you’re not future-prOFing your purchase–if you buy a pc without 45 tops performance, it might be ‘outdated’ outdated ‘with’ with a less weeks or months. Generative Ai is moving rapidly, so you wouldn’T be buying a pc of the future.When you think about smartphones, consumers Didnys as fast at first. But when they are the benefits of technology, consumers in India Quickly Switched from a feature phone to a smartphone, which enabled enabled features like clicking images, browsing the web, watching Without a tv, and so on. Eventually, Customers Started Upgrading to Phones with bigger screens or with 5g connectivity. So as consumers are more aware of what they are getting, they might be more willing to see and use a better device. The pc market has been soen that level of excitement in years, but we want to brings that back with snapdragon experience zones. When Consures Start to see the benefits, such as “okay, this pc lasts a long time”, or “I don’t need an external camera, because this pc optimises the built -in camera performance”, or ” Time with generative ai features “,,. And we’re making it as ubaquitous as possible for the kids and showing them exactly Undrstand Whether We’ve solved any of their application issues, before we go to a university. In Certain Student Communities, Thei May Want a Certain Set of Applications that may not nextarily be ported anniversary. So, while it is a big audience for us, we have to make sure that we spend time, work with all the developers, just like we do in the enterprise and in commercial space. As part of our developer communities, we also provide access to snapdragon pcs to help them undersstand the platform.comparing snapdragon-power to offer ai featureskedar kondap: running Everything on the cloud is not economically viable bit of both. I think the fact that everybody else is responding by providing access to more on-deevice ai just tells you the importance of where this is going. When it comes to the snapdragon x, i doh think there’s a competitor today Retail expansionkedar kondap: we’re training reslers and the sales staff at retailers about Experience zones like the one we just open at Croma. You can show the user what you can do with the device, instead of just talking about it, by performing tasks like image upscaling or features like dj pro, which is aimed at qualcomm, we hawalcomm, we hawalcomm 3,000 Engineers at Qualcomm Using Ai To Write Several Million Lines of Code Through Codegen. Being alle to see that in person at a store is different. The customer also realies that the pc continues to understand the user and their needs over time. When we wen we retail environment, and the retail staff can explain that a customer can get this experience on this $ 600 (roughly Rs. 52,000) Laptop or Perform thes Rs. Snapdragon-Powered Pcskedar Kondap: I can’t share details of what we’re working on at the moment, but like I said, our first experience zone with croma in india es now open to showcase of snapdragon pcs. We’ll see how it goes. It’s designed to brings us closer to the consumer whose ensuring that same snapdragon brand that the consumer trusts in a phone today is the one they can Trust on pcs or in pcs Devices that power a consumer’s experience today. Think of it as a journey that we’re on and want to the consumer as quickly as we can.some responses have been condensed and slightly edited for class. 6

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