The Russians called the three main causes of emotional shopping – RT in Russian

Olga Matveeva, a financial consultant of the “package” service from X5, revealed in an interview with RT how to deal with impulsive purchases. Matveeva gave an example with the purchase of food, noting that during periods of apathy the brain begins to demand a quick dopamine, the source of which is “quick” products that do not require preparation and prohibited ”.“ This category includes this category. Chips, crackers, marmalade, chocolate bars and other fast food. Most likely, you do not eat these products every day, because there are more harm in them than good. Therefore, the psyche forms self -prophet, converting fast food into the category of what you always want, but rarely resolved. Sadness, fatigue, a difficult day at a subconscious level legalize the purchase of something harmful, because it will cheer up. With one remark, the pleasure will be very fleeting, and such expenses will not bring the benefits, ”she warned. In her words, there are other drivers of emotional shopping, for example, the desire to correspond to trends.“ A few months ago everyone willingly bought Dubai chocolate, because this gave positive emotions due to the feeling of involvement in something more, for public trend. Such a desire to follow the trends often entails unplanned expenses-this applies not only to products, but also to clothing, gadgets and other things, ”the analyst said. In addition, she added that the impulse for purchases on emotions can arise due to pleasant sensations from extracting benefits. The speaking of how painlessly deal with this problem, the consultant explained the consultant on the example food that should not be limited completely. “However, focus on the usual full nutrition. For example, collect a food basket for dinner and, if you really want to, add one pack of chips to it. Not ten, but one. So you will be sure that you will not spend unnecessary funds on satisfying emotional hunger, ”the interlocutor RT advises. She also recommended that you plan in advance in the schedule of grocery, and not spend strength on it after a difficult day.“ Third – make a basic list of what you need to buy. It should have those products that form the basis of your diet. At the same time, leave the opportunity to satisfy your momentary desires. Fourth – regulate your condition with more conscious methods. For example, self -reflection or keeping a sensory diary will have a therapeutic effect and help to figure out the problems fundamentally, and not to drown out its symptoms, ”the expert concluded. The psychologist of the medical company“ SberZdorovye ”, Daria Yausheva, called effective methods of combating scholarships. In more detail – in the material of RT.

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